Kanishk Singh - Performance and Growth Marketer
I design paid media, CRO, and growth systems that scale revenue. Specializing in data-driven campaign optimization, funnel design, and performance analytics across B2B and B2C channels.
Key Performance Metrics
- 2+ Years Experience
- $49K Ad Spend Managed
- 12+ Campaigns Run
- 380% Highest ROI
Featured Work
Packt Events — Shipping a Paid GTM Engine for Packt Events
Launched a paid events vertical and acquired 150+ attendees with a 93% net-new audience acquisition
What I Offer
- Paid Media Strategy & Execution — End-to-end campaign management across Meta, Google, and LinkedIn with focus on creative testing and audience optimization
- CRO Audits & A/B Testing — Data-driven conversion optimization using hypothesis testing, user research, and systematic experimentation
- Performance Dashboards & Analytics — Custom GA4 tracking, UTM architecture, and real-time dashboards for actionable growth insights
Ad Operations Specialist — Pocket FM
Remote | July 2025 – July 2026
- Own Meta Ads execution across acquisition and engagement campaigns supporting large scale user growth across multiple geographies.
- Built structured creative and audience testing systems that improved click through rate by approximately 16% and reduced cost per result by approximately 14%.
- Designed live performance dashboards to monitor spend efficiency, creative performance, and scaling readiness.
Digital Marketing Executive — Intertek India Pvt. Ltd.
Delhi | Aug 2024 – Jun 2025
- Led paid search, paid social, and organic campaigns supporting multiple service lines across South Asia.
- Optimised landing pages, enquiry forms, and lead routing to improve sales handoff and pipeline quality.
- Used GA4 funnel analysis and CRO testing to improve conversion rate by approximately 18% and increase marketing qualified leads by approximately 22%.
Digital Marketing Associate — Tradebuilder Inc.
Remote | Sep 2023 – Jul 2024
- Built weekly GA4 based funnel and cohort reports to identify optimisation and scaling opportunities.
- Ran A/B tests across ad creatives and landing pages, improving click-through rate by approximately 12%.
- Contributed to an improvement of approximately 20% in paid media return on investment.
Education
MSc in Marketing Management — NL Scholarship recipient (Dutch Ministry of Education)
University of Groningen | Groningen, the Netherlands • Sep 2026 – Aug 2027
Bachelor of Business Administration
Jaypee Institute of Information Technology | Noida, India • Sep 2020 – Aug 2023
CGPA: 7.7 / 10
Certifications
- Meta Blueprint Certification
- Google Ads Certification
- Google Analytics (GA4)
- HubSpot SEO
Detailed performance marketing projects and results
Packt — Scaling Paid GTM for Events
Problem Statement: A complete go-to-market strategy for a paid, 2-hour hands-on workshop targeting engineers. The campaign successfully acquired 150+ paid attendees at a $23 blended CAC while maintaining 93% net-new acquisition.
Actions Taken:
- Implemented a phased Meta Ads strategy: Learning (6 ad sets), Scale (top performers), and Retargeting
- Established Tier 1 (Rev-share) and Tier 2 (Flat-fee) creator partnerships with 5K+ audiences
- Executed community seeding via newsletter sponsorships and placements in GitHub, Reddit, and Discord
Jones Road Beauty — 30-Day CRO Strategy
Problem Statement: The brand was leaking revenue across product pages, shade selection, checkout, and post-purchase flows with no internal analytics access at the start.
Actions Taken:
- Mapped the full funnel from PDP to post-purchase using outside-in UX and competitive research
- Built hypothesis-driven test clusters for clarity, shade anxiety, first-time buyers, and checkout confidence
- Sequenced tests to prioritize conversion rate before AOV or urgency
- Defined guardrails and decision rules to prevent noisy or conflicting experiments
Audio Platform — Scaling User Acquisition
Problem Statement: This 90-day growth initiative focused on scaling user acquisition for a leading audio entertainment platform while improving cost efficiency in a highly competitive market.
Actions Taken:
- Transitioned to 15-second mobile-first vertical video creatives tailored for sound-on engagement
- Deployed regional language variations and Free messaging hooks to unlock new audience pools
- Targeted high-LTV Commuter demographics through granular audience segmentation
- Leveraged CBO and Cost Caps to maintain efficiency during the accelerated scaling phase
Internal Tooling — Production Hardened AI Lead Engine
Problem Statement: Cold outreach requires significant manual research and qualification. This 26-node n8n workflow completely automates Google Maps scraping, ScrapingBee site crawling, AI-driven data cleansing, and CRM deduplication.
Actions Taken:
- Replaced brittle basic HTTP triggers with Webhooks returning immediate 202 Accepted status
- Integrated ScrapingBee to bypass Cloudflare and scrape React/JS-rendered sites via proxies
- Prompt engineered GPT-4o-mini to sniff out deeply obfuscated emails
- Added zero-record deduplication gating before committing data to Airtable/Sheets
My journey from curious explorer to data-driven growth architect.
2020 — The Foundation
Started with a strong foundation in Business Administration at JIIT, specializing in Marketing. Discovered a passion for the intersection of data and human behavior.
2023 — Organic Growth
Dove into SEO and organic content. Learned how to build audiences from scratch at ABP, scaling channels to thousands of followers without ad spend.
2024 — The Shift to Paid
Realized the power of amplification. Mastered Google and Meta Ads at Tradebuilder and Intertek, optimizing spend for B2B and global markets.
2025 — Scale & Innovation
Led growth at Pocket FM. Built automated creative testing engines and managed significant ad spends to drive global user acquisition.
2026 & Beyond — Strategic Pivot
Started an MSc in Marketing at the University of Groningen, pivoting toward AI-driven strategy and data-led growth leadership.
My Growth Philosophy
Data > Opinion: Every decision is backed by metrics. If you can't measure it, you can't improve it.
Creative is the New Targeting: Creative drives performance. Targeting refines it. If the ad works, scale follows.
Full Funnel Mindset: Acquisition is just the start. Retention and LTV are where the real profit lies.
Channel-wise performance across growth, CRO and paid acquisition
Key Insights
- Top Channel: Meta Ads — Best balance of creative testing, audience learning and scale across Pocket FM, Packt and e-commerce.
- Best CVR: LinkedIn (B2B) — High intent decision makers with slower volume but stronger pipeline quality.
- Highest ROI: Packt GTM — Creator-led distribution plus Meta amplification produced a 4x revenue multiple.
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